X By Trollbeads Designers - Lise Aagaard

Lise created Trollbeads; from its conception into a truly international company. Moreover, she created a whole new category within jewellery - bead on bracelet. Coming from a family of jewellers, she has had the “lifelong privilege of being immersed in a constant learning environment of art, form, and material”.

She sees the launch of the X Collection as a completely new and unique way for people to personalise a bracelet. The breadth and diversity of X links in the range means that people will be able to create their own meanings and statements, building something that reflects their own personality and individual tastes.

It is, Lise says, “an extra personal collection”, with links that are “poetic”. “I like to think that people will carry our bracelets with them, creating and building something unique, as their lives go forward”.

Lise decided to use a material with a rubber like surface known as ‘Rubber X’ in the X by Trollbeads collection because “it’s both stylish and fun”. She also believes that the way the X links ‘click’ together with a simple twist, without the need for a chain or a lock, makes them all the more appealable.

As for the diverse team of designers who worked on the X by Trollbeads collection: “I’m really pleased with their work. Each designer has approached it in their own way, bringing their own texture and style. Taken together, such diversity produces a wonderful array of ideas and emotions.”

Lise sees the X by Trollbeads collection as a living, breathing project: “We’ll continue to evolve the X by Trollbeads collection and create more X links, but it was important that we got the design and diversity of the range really strong, right from the start”. She also sees the possibility that some fans might want to follow a certain designer and collect some or all of their pieces.